American Flagg!: Lustbusters was serialized in 1985 in issues 21 through 27 of the American Flagg! comic-book series published by First Comics. It has not been collected in book form. The original issues are long out of print, but they still can be inexpensively obtained through the back-issue services of the larger comic-book retailers. Click here for their page at the Lone Star Comics website.
Alan Moore is best known as the scriptwriter of, among other works, the graphic-novel masterpieces Watchmen and From Hell. The fame of those books and their grim tone often obscures that he is also a first-rate humor writer. A good example of his efforts in this mode is his 1985 guest serial for Howard Chaykin’s cyberpunk adventure comic American Flagg!. (I’ve taken the liberty of calling it Lustbusters after the final episode’s cover copy. The storyline doesn’t have an overall title.) Moore manages a neat trick: he does a hilarious job of lampooning Chaykin’s work, but he also manages to make the story a comfortable fit with the overall feature. He has such a strong feel for Chaykin’s characters, themes, and milieu that he can extend his parody for laughs at the feature’s expense yet snap it back when necessary to keep the story on track. He isn’t quite able to duplicate Chaykin’s tone; the hard-boiled edge of Chaykin’s work on the series is gone. But Moore often manages to outdo Chaykin in terms of wit and cleverness. American Flagg! is notorious for being an adventure feature that no one but Chaykin could handle properly, but Moore almost pulls it off. The only thing holding it back is the inept, unimaginative art by Don Lomax and Larry Stroman.
American Flagg!, for those not familiar with it, is set in the America of 2031. A series of international calamities has led the political and business elites of the U. S. to relocate to a colony on Mars. Calling themselves the Plex, they control the country’s remaining earth-side communities through the Plexus Rangers, their law-enforcement wing. Additionally, they provide all legitimate television programming, which is made up mostly of porn, animated cartoons, and reality shows. The feature’s hero, Reuben Flagg, is a former TV star turned Plexus Ranger who oversees the Chicago area. Disgusted by the corruption of the Plex, he both keeps the peace and gradually works to undermine their authority. Chaykin keeps things lively with effective adventure plotting, stunning visual design, and an often hilarious mix of political and media satire. My review of the book collection gathering the first fourteen episodes can be read here.
Moore, stepping into Chaykin’s shoes as scriptwriter, starts by making explicit what was only implied in Chaykin’s episodes. Mark Thrust, the adventure show Flagg used to star in, is also pornography. Part of its formula is to have cliffhanger moments turn into sex scenes. Moore's plot centers on what happens in the Kansas region when the porno moments are followed by the ad breaks. The commercials for dishwashing soap contain some unfortunate subliminal messages. These prompt a run on the product, and it quickly becomes apparent that consumers are, shall we say, finding other uses for it than washing their dishes. Things are complicated when a porn tycoon realizes the connection between the subliminals, the soap sales , and the rise of rather aberrant activity. He arranges for the subliminals to broadcast 24/7, and soon the entire population of Kansas is in the throes of rampant erotomania. The members of the series’ supporting cast come one-by-one to investigate, but they all fall victim to the sex-crazed populace. It's ultimately up to Flagg to save the day.
Moore’s satirical eye doesn’t miss a single aspect of the series. The porny atmosphere of Chaykin’s milieu is taken to its narrative limits. The episodes all star a specific American Flagg! character, and Moore does a delightful job of lampooning their idiosyncrasies. He has a grand time dreaming up the various sex scenarios, whether it’s the assorted Mark Thrust clips, or the multitude of depravities the people of Kansas concoct for themselves. (They get quite a bit more imaginative than just questionable uses of dish detergent.) But Moore never loses sight of the adventure elements of the story, and he even finds space for extended send-ups of George Herriman’s Krazy Kat and Harold Gray’s Little Orphan Annie. His sense of comedic timing never fails him; the story is hilarious throughout.
The only letdown is Lomax and Stroman's artwork. (Stroman penciled the first three installments, with Lomax inking. Lomax penciled and inked the remaining four.) They make no effort to lampoon Chaykin’s design-obsessed visual style or the poster-like look of his pages. It may be for the best; their artwork is below what one would like to think is a professional standard. The figures are incompetently drawn, everything is over-rendered, and none of the visuals are especially convincing. The wit of Moore’s scripting is the only thing that saves the story; one comes to accept the inept artwork as approximations of his ideas, and gives it the benefit of the doubt.
What may be most impressive about this lark at Chaykin’s expense is that it really isn’t a departure from Moore’s usual style. He has always analyzed existing story material in terms of its discourses and absurdities, ultimately rebuilding it in ways that captures the heart of the material while managing to improve on it. The major difference here is that he doesn’t minimize the absurdities in Chaykin’s work; he plays them to the hilt. It's a shame the artwork wasn't worthy of his script. This might have been seen as one of the great comics parodies.
Reviews of other works by Alan Moore (click title to read):
- Batman: The Killing Joke
- Big Numbers 1 & 2
- Big Numbers 3
- Superman: For the Man Who Has Everything
- Superman: Whatever Happened to the Man of Tomorrow?
- Swamp Thing, Book 1: Saga of the Swamp Thing
- Swamp Thing, Book 2: Love and Death
- Swamp Thing, Book 3: The Curse & Book 4: A Murder of Crows
- Swamp Thing, Book 5: Earth to Earth & Book 6: Reunion
- Tales of the Green Lantern Corps: Tygers